Today I want to share a PowerPoint design tip with you. There are only three components to a great slide: shapes, images and text. It’s what you do with these components that can either make or break your slide.
Autoshapes appear a standard default blue when you insert them onto a slide, but they can be changed to suit your needs. You can adjust the shape’s size, line, fill, placement or transparency. Shapes are useful for ‘anchoring’ text to a slide or making text more visible if it is becoming lost on an image. Shapes are also useful for creating charts, diagrams or other interesting visual effects.
Images are the key ingredient for bringing your slides to life. They might be photographs, illustration/vectors or diagrams. Choose relevant, high resolution images that accentuate your message and fill the entire slide. There are many free images available to you under a creative commons licence, which means you can use the image if you abide by the terms of the licence and properly acknowledge the creator. I tend to take a lot of my own photographs and source others through commercial photo stock libraries, which allows me to get exactly what I am looking for.
Text should be used in moderation, it should be visible and the selected font should work well with the overall look of the slides. Most importantly your text should encapsulate the key message and sum up what you’re saying in as few words as possible. You can create interesting effects by varying the size and colour of the text, adding drop shadows or manipulating the text in PowerPoint’s Word Art feature. Although you can insert text directly into a shape, my preference is to place text into a separate text box as this give you much greater control over its placement and look.
The more you practice using these three elements, the more proficient you will become. I’ve included some examples below depicting the anatomy of these three elements at work.