The Art of Visual Communication

When was the last time you had a close look at the safety instruction card on an aircraft? Or went shopping at Ikea? Or even constructed a Lego kit? You may have noticed that the instructions are completely visual. Despite the absence of text, the meaning of the instructions is abundantly clear and easy to follow. Let’s take a look:Qantas Safety CardIkea instructionsLego InstructionsOften the most important information we need to communicate in life is done through imagery. Pictures transcend language, race and age and can be understood by people from all walks of life. Studies have proven that people think in terms of images and vision trumps almost every other sense. Here is a collection of signs I photographed today on a short walk during my lunch break. You can see that important information is communicated clearly without the use of words.Signs around the neighbourhoodImages attract attention and help us quickly comprehend and absorb information that might otherwise be lost in printed text. If a picture really is worth a thousand words, we should be challenging ourselves to present information in the most visual way possible.

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